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New IRI and SPINS research reveals consumer shopping patterns are shifting towards greener finds.
June 4, 2020
By: Happi Staff
Natural product shoppers are not abandoning their focus during COVID-19; in fact, they are doubling down, widening their preferences through strategies such as seeking and avoiding various ingredients and carefully studying label claims and certifications. New research from IRI and SPINS released today reveals that consumers are purchasing more natural products in 2020, both pre-COVID-19 and during the current pandemic. The new report, COVID-19 and Navigating the Path Ahead: Supporting the Na...
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